Is it possible to run a company and reinvent it at the same time? For business strategist Knut Haanaes, the ability to innovate after becoming successful is the mark of a great organization. He shares insights on how to strike a balance between perfecting what we already know and exploring totally new ideas -- and lays out how to avoid two major strategy traps.

Watch his video for the following questions https://www.ted.com/talks/knut_haanaes_two_reasons_companies_fail_and_how_to_avoid _them

Question: 1. Using Amazon as your case study, discuss how Amazon succeeded in balancing exploitation and exploration strategy.

(Hint: search online for case studies and publications on Amazon)