is the customer's ability to recognize and recall tho. brand. (chapter 6) A) Technique awareness B) Brand awareness C) Value awareness D) All of the above E) None of the above The communications mix includes: (chapter 6) A) Advertising, cross selling, investor relations, personal selling, and direct marketing. B) Advertising, sales promotion, public relations, personal selling, and direct marketing. C) Sales promotion, advertising, consumer relations, multi-level reselling, personal selling. D) A and Conly. E) A and B only. The advantages of a price skimming strategy are: (chapter 8) A) You can gauge what price the customer is willing to pay B) You'll gain increased market penetration C) It's easier to lower prices than to raise them D) A and B E) A and C Gross profit is calculated with the formula: (chapter 9) A) Revenue plus COGS B) Gross Profit times COGS C) Price plus Gross Profit D) Revenue minus COGS E) Revenue times profit Chapter 10: The rarest source of capital for budding entrepreneurs is Friends Family Venture capital Financial advisors Foolhardy investors Which of the following forms of legal entities must file an annual report with the state government in addition to their tax return? (chapter 12) A) General partnerships B) Limited liability companies C) Corporations D) A and B only are founded on the premise that a social problem will be solved, yet the venture is for-profit and the impact on the market is typically perceived as economic. (chapter 14) A) Enterprising nonprofit ventures B) Traditional venture C) Hybrid ventures D) Social purpose ventures E) Social consequence venture One or more reasons to become a Certified B Corporation is to: (chapter 14) A) Create a material positive impact on society and the environment B) Expand fiduciary duties of directors that requires consideration of nonfinancial interests C) Signal its commitment to economic and social impacts D) A \& C only E) All of the above