1. is the PIT model part of the PIC or different part

Revised Consumer insignts and ideation drivers, including 1 page PIC document (Week 3) 10 marks - Brief target consumer statement like the Persona from Assignment 1 ccllariily the important insights about the target customer that will guide | ea Ion. - NB. Some changes are OK from Assignment 1 - 1page PlCdocument - Cover all areas from the PIT model - Goals-Objectives: Given the pro'ect brief, state what you consider to be the main marketing objectives for t e product development exercise. These might include desired sales, brand, and market objectives and goals. What measures or metrics should be used by a gatekeeper to assess the success of the product? - Guidelines: Any \"rules of the road,\" re uirements imposed by the situation or by upper management e.g.. Level 0 innovativeness, order of market entry, time/quality/cost, miscellaneous. - Strategic arenas, attack strategy, entry strategy, portfolio management and key capabl ities of the organisation. RM'I'Product Innovation Management