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Is the price of acquiring a new online customer worth the cost? Provide documentation using numbers in the case. (Hint: this should be analyzed at
- Is the price of acquiring a new online customer worth the cost? Provide documentation using numbers in the case. (Hint: this should be analyzed at the customer level)
- Should Dakota keep promoting online banking?
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Cost Accounting A Managerial Emphasis
Authors: Charles T. Horngren, Srikant M.Dater, George Foster, Madhav
13th Edition
8120335643, 136126634, 978-0136126638
