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is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. Causal research Product marketing Marketing research
is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
Causal research
Product marketing
Marketing research
Strategic planning
Market segmentation
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Essentials Of Strategic Management
Authors: J. Hunger, Thomas Wheelen
5th Edition
0136006698, 9788120348615
