is the unconscious use of one's own culture to help assess new surroundings. 15) A) Cultural conversion B) Cultural illiteracy C) Cross-cultural literacy D) Self-reference criterion E) Acculturation 16) According to the low-context-high-context theory, in which of the following countries should advertisements be fact-oriented? A) Japan B) Greece C) Saudi Arabia D) Germany 17) According to the low-context-high-context theory, business decisions made by managers are more likely to be impulsive. A) American B) Mexican C) Japanese D) German 18) Mick has been padding his expense account on business trips. However, it seems fair to him because the company refuses to provide him with comp time despite long hours he works on these business trips. Which ethical generalization does this most likely illustrate? A) Individuals have their own personal belief system. B) Individuals are typically consistent with their beliefs. C) Individuals can rationalize behavior in various circumstances. D) Individuals from the same cultural contexts have similar beliefs. 19) Three employees of Martin Enterprises have flown to China to meet a potential business partner. The three employees cannot agree about giving a gift to the potential partner. James, an American manager, believes that gift-giving is an ethical violation. Eun Hee, a South Korean manager, and Evan Lee, a Japanese manager, assert that gift-giving would be appropriate. This situation most likely illustrates which of the following statements? A) Personal and business ethics are often rationalized. B) Gift exchanges are a more important way of doing business in high-context cultures C) Belonging to a group is important to the Asian culture. D) Individuals may not always be consistent with their beliefs