istify methods? If so, which ones, and how would they work? Use the following data to calculate the contribu- tion margin for a direct e-mail campaign that was sent to a firm's customers who had purchased a product within the previous 3 months. Evaluate en campaign product u firm's adirect calculate Total e-mails sert-$50,000 Database costs per e m E-mail ad design coo-5203 Cost of microsite -$:8 Number oi responses-6,203 Revenue-$416,728 Cost of goods sold-72% ntl 22rs list cial ay- * Processing costs per order-$6.52 8. BMG Music has decided to run a direct TV campaign on a special anniversary album that sells for $35.00 plus $7.00 for shipping and handling. Using the data provided, calculate the contribution margin of the campaign. Evaluate the campaign. e TV ad design-$72,000 TV, ad time--$600,000 . Number of responses-72,651 . Commercial call center to handle incoming calls- or uit $2.35 per order Revenue per response (including the shipping and handling) $42.00 Cost ofgoods sold-55% Process shipping and handling costs per order-$7.53 . e. is