It has become since uniform standards defining environmentally responsible company actions are rapidly being incorporated into our legal landscape.

customary for firms to use terms like "organic," "green," or "earthfriendly" when their products don't warrant it

more common for consumers to accept corporate environmental claims

more and more difficult for firms to make "green" claims when their actions are not substantive, comprehensive, or even true

impossible for firms to omit "green" terminology from their labels

increasingly easy for firms to get away with placing "green" terminology on their products without any oversight