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It is a common occurrence for organizations to fail in their change management initiatives or make poor decisions regarding organizational change (think about companies suchas

It is a common occurrence for organizations to fail in their change management initiatives or make poor decisions regarding organizational change (think about companies suchas Blockbuster, Borders bookstores, or Toys "R" Us as an example). Some organizations fail because they did not correctly identify the need for changeor perform a proper analysis, such asusinga SWOT analysis. Think about an organization that could have been saved from a disastrous decisionthrough improved communication or by a betteranalysis ofthe risks of their change management initiatives. Share thename of theorganization andsummarizethe change. If you were to perform amini-SWOTanalysis of the changes this organization made, what would it look like.(Propose 1-2 factors per area.) Wheredo you feel this organization went wrong. Share 1-2 strategies that you feelcould have been done to make the proposed change more successful.

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