It is commonly accepted by the majority of business people and companies that good marketing contributes to a better world. This activity is important because there must be a definition of what makes a better world. The answer to this question can be expressed by $(1)$ buyers and sellers making better decisions, are healthier, and through their consumption choices $($or decision not to consume$)$ experiencing a better quality of life; $(2)$ buyers and sellers making decisions that have less adverse impacts on others; and $(3)$ marketing strategy decisions addressing some of the world$$s most challenging problems$$including hunger, poverty, and climate change.

The goal of this exercise is to demonstrate your understanding of how marketing can help create a better world. In this activity, you will read a description of a marketing strategy and then decide which of the United Nations sustainable development goals it best fits.

Roll your cursor over each company to read its marketing efforts that have made for a better world. Then drag and drop each to the type of sustainable development goal it best represents.