It is important for Sofea Rose to have a clear and concise process for evaluating IT investments. This process should include both financial and non-financial criteria to get an overview of the potential benefits and risks of investing in Sofea Rose's company. The financial criteria used to evaluate IT investments include expected return on investment (ROI), payback period, and net present value (NPV). Non -financial criteria used to evaluate IT investments include the strategic appropriateness of the investment, the impact of the investment on the competitive position of the organization and the risks associated with the investment.

Can u explain more about NPV and ROI, how to rate it for a company that sells designer clothes like Nike