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It is instructive to assess the elasticity of demand in the target market to gauge the potential demand curve as the Disruptor moves upmarket. Forecast
It is instructive to assess the elasticity of demand in the target market to gauge the potential demand curve as the Disruptor moves upmarket. Forecast take a top down approach to the penetration rate of the target market and sanity check with a bottoms up forecast based on usage. The success of the Disruption is that it ultimately captures a significant amount of the industry's revenues and profits. All Financial Analysts forecast 3 year, 5 year and 10 year outlooks. Forecasts of Disruptions are quantitative and do not rely on hypotheses. Financial Analysts are forward looking and take a broad view of competition. Analysts cannot accurately predict the timeframe of a Disruption, but can easily forecast the long-term penetration rate
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