It is normal for a company's strategy to end up being

a blend of offensive actions on the part of managers to improve the company's profitability and defensive moves to counteract changing market conditions.

more a product of clever entrepreneurship than of efforts to clearly set a company's product$/$service offering apart from the offerings of rivals.

a combination of conservative moves to protect the company's market share and somewhat more risky initiatives to set the company's product offering apart from rivals.

a close imitation of the strategy employed by the recognized industry leader.

a blend of proactive actions to improve the company's competitiveness and financial performance, and adaptive reactions to unanticipated developments and fresh market conditions.