Question
It is often said that international marketing is more complex and challenging than 'local' marketing. What implications does this statement has in the way Starbuck
It is often said that international marketing is more complex and challenging than 'local' marketing. What implications does this statement has in the way Starbuck should operate in Italy in order to safeguard long term survival?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
