Question
It is often suggested that service firms should set their prices based on customers; perceived value of the service. Discuss how consumers relate value and
It is often suggested that service firms should set their prices based on customers; perceived value of the service. Discuss how consumers relate value and price when it comes to services.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
