It is possible that Joe and Bob have not maximized their profit in May if they have market power. In order to maximize their profit, they may need to adjust their pricing. It is important to note that market power refers to the ability of a seller or group of sellers to influence the market price of a good or service. If Joe and Bob have this power, they may be able to increase their prices beyond what is considered competitive and still maintain their market share. However, if they have not yet maximized their profit, it may be beneficial for them to adjust their pricing strategy in order to increase revenue. What strategies take to increase revenue?