It is reasonable to say that the Cu sisters were thinking innovatively when they created Cocofloss. It certainly is different from other floss products on the market. Chapter 15 offers a few “rules of thumb” that help to reduce the risk of failure when trying to gain a competitive advantage over rivals through innovation. (Details can be found in the “Gaining a Competitive Advantage” section in the chapter.) Based on the “rules of thumb” presented, assess the approach the Cu sisters have taken in coming up with their innovative product. Then, rate their start-up’s odds of long-term competitive success on a scale of 1 (extremely low odds) to 10 (extremely high odds). Be sure to explain your reasoning for the assessment you assign.