Question
It is ultimately decided that the ad budget will base spending on what needs to be accomplished from a communications standpoint. This would be the:
It is ultimately decided that the ad budget will base spending on what needs to be accomplished from a communications standpoint. This would be the:
A. share-of-voice approach.
B. objective-and-task approach.
C. percentage-of-sales approach.
D. response model approach.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
