It may not be possible to conduct a reliable study in the location chosen for it. Only those who regularly visit the Harley Davidson website and have access to the internet would be included in the survey. Will this be distributed to those who receive marketing materials? Will there be a link to this on the home page of the website? When trying to enter the website for the first time, will this pop-up appear? Unless they visit the website, it is unlikely that this study will reach individuals who are considering buying a motorcycle. There are certain folks who are overlooked, such as those who visit the dealership in person. Has a study like this one generated the intended outcomes, such as an increase in sales or more increased foot traffic to the dealerships' websites? Does the website attract the appropriate number of visitors to obtain a representative sample of those who own or enjoy Harley Davidson motorcycles? (Lind, 2018, p. 305) They would not acquire a good sample and would need to find another method of conducting the survey if there were a low number of visitors to the website. (Lind, 2018, p. 305) The marketing manager must select how to approach a potential customer initially. The expected sample size that they would obtain from using merely the website must also be ascertained.

Reference

Lind, D. A. (2018).Statistical techniques in business and economics.New York: McGraw Hill Education.

---------------------------------------------------------------------------------------------------------------------------

Please JUSTIFY the above in 250 words.

The note should have intext citations. For example, anything with numbers or quotes per paragraph. The intent citation just needs to be the Author's last name and year it was published. Please also include REFERENCES. Thanks