It seems that when considering international business pursuits, many US companies make one of two mistakes: 1) they either assume it is much easier than it actually is or 2) they assume it is much harder than it actually is.

What do you think might be some of the financial benefits that a US company can attain by doing business internationally?

What do you think might be some of the financial risk that a US company might face by doing business internationally?

What is an example of a US company which has had good success doing international business? How about one that has had significant challenges? What common factors that lead to success or failure?