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Item 7 eBookItem 7 The marketing mix, often known as the four Ps of marketing, represent areas that a firm can adjust to influence demand

Item

7

eBookItem

7

The marketing mix, often known as the four Ps of marketing, represent areas that a firm can adjust to influence demand for its goods, services, or ideas. If a firm wanted to adjust the cost of a service by

2

percent to stay competitive, on which of the four Ps would it be focusing?

Multiple Choice

price

product

promotion

place

packaging

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