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Item penetration is: Question 4 options: how much each category buying household spends on the category in a year the average annual times that a

Item penetration is:
Question 4 options:
how much each category buying household spends on the category in a year
the average annual times that a category buying household makes purchases in the category
how much category buying households spend on the category per purchase decision
the percentage of households that purchase the category in a year

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