Question
(i)The cost of capital for multinational firms usually higher than domestic firm. Explain why the cost of capital is different between each country. (10 POINTS
(i)The cost of capital for multinational firms usually higher than domestic firm. Explain why the cost of capital is different between each country. (10 POINTS WITH EXPLANATION MUST)
(ii)Neelofa Hijab is one of the local brands which are very successful in Malaysia. Since the brand was very strong in the local market with the achievement average sales of RM5 million from the overseas market. Thus Neelofa Hijab was decided to expand their brand into another country which is Indonesia. Discuss several strategies Neelofa Hijab used to expand its market into the global.(10 POINTS WITH EXPLANATION MUST)
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