Its a bustling afternoon at Moneymax Solutions, a new consulting gig. The team is energized after successfully helping Isabelle navigate her complex tax situation and Samuel find sustainable investment opportunities. Now, theyre ready for a new challenge. Enter Thomas, a successful restaurant owner, looking to expand his culinary empire across Quebec.

Thomas business has been thriving, with an annual revenue of $5 million and an impressive growth rate of 15% over the past three years. However, hes been having trouble securing loans for his expansion plans. Traditional banks view the restaurant industry as risky and have been reluctant to lend. Thomas believes that with the right financial strategy, he can convince investors and banks to come onboard.

The team at Moneymax understands that this is an opportunity to expand their client base within the restaurant industry. To do this, theyll need to build relationships with key decision-makers and offer tailored financial services that fit the unique needs of restaurant owners.

Alfie, with his silver tongue, is confident in his ability to charm potential clients. Bernie, ever the analytical mind, is already brainstorming investment strategies that could benefit restaurant owners. Chloe, always on top of the latest digital trend, is thinking about how to leverage social media to reach prospective clients.

The task before you, as the consultant, is to develop a strategic marketing and communication plan that includes selling and client relationship management techniques. The plan should be designed to attract and retain clients within the restaurant industry. Youll need to consider Thomas needs, the unique challenges of the restaurant industry, and Moneymaxs current capabilities.

1. A comprehensive marketing and communication strategy that outlineshow Moneymax can attract and retain clientswithin the restaurant industry.
2. A digital content plan for Moneymaxs social media platforms aimed at engaging prospective restaurant industry clients.
3. A presentation that Alfie can use when meeting potential restaurant clients, highlighting the benefits of partnering with Moneymax.