It's impossible to know if your efforts are truly effective unless you're setting goals tied to business objectives, tracking metrics tied to these goals, and then determining how your metrics stack up to these goals. Content Marketing must be measurement driven to be successful.

Pretend you work in the marketing department of a real estate company that sells and rents business spaces to other companies. Your team has created a whitepaper, a video showing off your great office spaces, and an Instagram account with exquisite office photos. Your boss wants to know which of the three pieces of content generates the most leads. Provide a solution and briefly explain how it will work.