J mns a small business manufacturing personalised stationery (such as envelopes and paper]. She has recently decided to automate parts of this process, meaning that all four of her current staff members will see their overtime pay reduced (icugh there will be no effect on their basic pay). The main activities of each staff member will not change signicantly as a result of the introduction of automation. J feels that the current overtime payments are unsupportable and that the business will be unable to grow unless the new system is introduced. Local competitors are already currently using this automated process. Although J has communicated the situation to the staff and they are all fully aware of the problems faced by the business, they have complained bitterly to J about the proposal and have suggested that they will refuse to use the new automated system. According to Kotter and Schlesinger, which ONE of the following is the primary reason for resistance among J's employees? 0 Differing assessments of the situation 0 Parochial selfinterest 0' Misunderstanding 0 Low tolerance to change