J. was established in 2002 with a unique philosophy to revive the country's cultural heritage and make Shalwar Kameez; the popular wear, and soon became one of the most famous and recognizable clothing brands in South East Asia.

J. has already expanded themselves in many other countries like Australia, J. was established in 2002 with a unique philosophy to revive the country's cultural heritage and make Shalwar Kameez; the popular wear, and soon became one of the most famous and recognizable clothing brands in South East Asia.

J. is a complete apparel brand that deals in eastern wear, perfumes, footwear and accessories for women and men of all ages.

Recently, they have launched their new Perfume line featuring famous star from "Ertural Ghazi" Turgut and Bamsi keeping in mind the popularity of the series in Pakaistani market.

If you are hired as a Marketing Manager of the company J., how would you expand your Product lines OR add new Categories in the Product mix keeping in view the current Products.