1. JAA Sdn Bhd is a publisher of both fiction and non-fiction books, a market in which it faces significant competition. It has recently published a new mission statement: "JAA will continue to grow and innovate as an organisation, while acting in a socially responsible way.' For a future meeting of the Board of Directors, the Marketing Director has been asked to prepared a presentation to discuss this in more detail. She has asked you to help her by suggesting objectives that could be used to help the company achieve its mission of 'growth' and 'innovation'. The Marketing Director has suggested that the only objective for 'social responsibility' will be the happiness of the workforce.

Required:

(a) Recommend with reasons, TWO (2) possible objectives for each of the growth and innovation mission components, as requested by the Marketing Director. (12 marks)

(b) Comment on the Marketing Director's proposed objective for social responsibility and recommend with reasons, an alternative. (8 marks)