Jack and Jill discuss buying milk at different grocery stores. Let's assume that "Turner Milk" is offered for the same price at both Walmart and a neighboring Whole Foods.

Jack says: Given there is no price difference, I would still prefer going to Walmart.

Jill responds: If the price is the same, I would definitely prefer going to Whole Foods.

These differing preferences can be best explained by varying___________________ .

A. competitive benefits

B. satisfaction views

C. satisfaction margins (minus perceived cost)

D. perceived benefits (minus perceived costs)

E. product advantages