Jack Gray and his best friend, Bruce McVay, decided to start their   own small business

•Jack had developed recipes for fat-free and low-fat cookies and   muffins; Bruce had extensive experience in managing food-service   establishments

•Each had $35,000 to invest and had borrowing power of an   additional $125,000

•They still had many decisions to make including how to market   their product and whether they should offer additional products

Evaluate the idea of a low-fat cookie and muffin retail store.

Are there any concerns in connection with starting a small business that Jack and Bruce have not considered?

What advice would you give Jack and Bruce as they start up their business?