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Jaguar Land Rover Limited ( JLR ) , a British automobile manufacturer, was purchased by Ford Motor Company in 1 9 9 9 . However,

Jaguar Land Rover Limited

(

JLR

),

a British automobile manufacturer, was purchased by Ford Motor Company in

1999 .

However, Ford sold JLR to Tata Motors in

2008 .

Why did Ford do so

?

Discuss the specific concept

(

)

of Strategic management illustrated by this example?

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