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Jake's Jewelry evaluates the profitability of three segments: rings, necklaces, and watches. The financials are: Segment Revenue Direct Costs Rings $500,000 $300,000 Necklaces $200,000 $120,000

Jake's Jewelry evaluates the profitability of three segments: rings, necklaces, and watches. The financials are:

Segment

Revenue

Direct Costs

Rings

$500,000

$300,000

Necklaces

$200,000

$120,000

Watches

$90,000

$50,000

Jake is considering converting the watches area into an expanded rings area.

Required: a. By how much must the rings segment margin increase to maintain Jake’s Jewelry’s current income? b. Discuss other factors Jake should consider before deciding to eliminate the watches area to expand rings.

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