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Oliver's Optics is assessing the profitability of three segments: glasses, sunglasses, and contact lenses. The financials are: Segment Revenue Direct Costs Glasses $400,000 $240,000 Sunglasses

Oliver's Optics is assessing the profitability of three segments: glasses, sunglasses, and contact lenses. The financials are:

Segment

Revenue

Direct Costs

Glasses

$400,000

$240,000

Sunglasses

$150,000

$90,000

Contact Lenses

$80,000

$50,000

Oliver is considering converting the contact lenses area into an expanded sunglasses area.

Required: a. Calculate the necessary increase in the sunglasses segment margin to maintain Oliver’s Optics’ current income. b. Identify other considerations Oliver should evaluate before deciding to eliminate the contact lenses area to expand sunglasses.

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