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Sophie's Spa analyzes profitability of three segments: massages, facials, and yoga classes. The financials are: Segment Revenue Direct Costs Massages $300,000 $180,000 Facials $150,000 $90,000

Sophie's Spa analyzes profitability of three segments: massages, facials, and yoga classes. The financials are:

Segment

Revenue

Direct Costs

Massages

$300,000

$180,000

Facials

$150,000

$90,000

Yoga Classes

$70,000

$40,000

Sophie is considering converting the yoga classes area into an expanded massages area.

Required: a. By how much must the massages segment margin increase to maintain Sophie’s Spa’s current income? b. Discuss other factors Sophie should consider before deciding to eliminate the yoga classes area to expand massages.

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