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Pat's Pet Supplies evaluates the profitability of three segments: pet food, accessories, and grooming services. The financials are: Segment Revenue Direct Costs Pet Food $500,000

Pat's Pet Supplies evaluates the profitability of three segments: pet food, accessories, and grooming services. The financials are:

Segment

Revenue

Direct Costs

Pet Food

$500,000

$300,000

Accessories

$200,000

$120,000

Grooming Services

$80,000

$50,000

Pat is considering converting the grooming services area into an expanded pet food area.

Required: a. Determine the necessary increase in the pet food segment margin to maintain Pat’s Pet Supplies’ current income. b. Identify other considerations Pat should evaluate before deciding to eliminate the grooming services area to expand pet food.

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