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James has been described by the corporate office as the Miracle Worker because of the troubled properties that were turned around under James s leadership.
James has been described by the corporate office as the Miracle Worker
because of the troubled properties that were turned around under Jamess
leadership. It is hoped the story at the Cloud Inn will have the same happy
ending; however, the Cloud Inn is in a remote location, hundreds of miles
from any other corporate properties.
The Cloud Inn is a room fullservice property with several mediumsized
conference rooms; it caters mostly to business travelers and visitors
affiliated with the local university. The bulk of the revenue is generated
between August and May, with periods when classes are not in session being
extremely slow. The hotel is at full occupancy only during football weekends
and commencement.
Occupancy has been declining for the last year or so with last months
RevPAR at a record low. Since arriving at the Cloud Inn, James has made
several observations about the hotels situation. It seems that most of the
problems involve the front desk. After analyzing several previous months
comment cards and informally chatting with guests at the hotel, James has
sensed real dissatisfaction with the checkin process.
Several common themes have emerged: The process seems to take forever,
the paperwork at checkin is perceived as lengthy and hard to fill out, the
front desk clerks always appear to be running around like chickens with
their heads cut off, and guests have been checked into rooms that were not
clean. After discussing the problems with the front desk manager, James is in
a quandary about how best to move toward a solution.
The front desk manager complains that the reservations staff does not
always submit the days reservations to the front desk in a timely manner.
Thus, guests arrive, and the desk clerks have no idea what rate was quoted
or the room preference of the guest. This results in the guest having to
refurnish information that was previously given when making the
reservation.
Many times, clerks are forced to leave the guest at the counter while they
attempt to retrieve missing information from the reservations. Further, with
over percent of the housekeeping staff speaking a first language other
than English, communication is difficult at best, and room status is often
mistaken.
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