Jamie makes candles at home for customers on an order basis. Customers normally place orders through the online website and candles are delivered to their address within seven working days of the order being placed. In the past 6 months, orders have increased significantly .

A local homeware retailer is interested in stocking Jamie's candles as their customers have shown interest in the product. Jamie has also identified a small boutique shop in a regional town that shows possibility of stocking her candles. Jamie identified this boutique shop as most of her customers come from that regional part of the state.

a) Explain from a marketing perspective three benefits Jamie would gain by using retailers to expand her business.

b) Discuss the type of distribution Jamie is currently using to sell her candles and the type of distribution she will use, when she employs retailers. Justify your discussion by showing application to the scenario.