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Jane Roman, a regional manager for Chapters, used the companys customers ages, genders, income levels, lifestyles, and the manners in which they consumed books to

Jane Roman, a regional manager for Chapters, used the companys customers ages, genders, income levels, lifestyles, and the manners in which they consumed books to divide the reading market. What are these characteristics known as?

Question 13 options:

A)

perceptual maps

B)

differentiation guides

C)

responsiveness quotients

D)

segmentation bases (dimensions)

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