Question
Jane wants fast-food for her lunch break. She recalls from memory a few fast- food restaurants, demonstrating her top of mind awareness. The nearest Taco
Jane wants fast-food for her lunch break. She recalls from memory a few fast- food restaurants, demonstrating her top of mind awareness. The nearest Taco Bueno is 3 hours away, so she is left to choose between Sonic or McDonald's. Sonic and McDonald are the choices she is considering and evaluating for consumption, so they are an example of which of the following?
- Search engine optimization
- High-involvement purchase
- Consideration set
Buyer's remorse
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
