Question
Leo Burnet used market and consumer insight research to help them understand how young people made the decision to join the military. They uncovered a
Leo Burnet used market and consumer insight research to help them understand how young people made the decision to join the military. They uncovered a key insight and learned that they needed to target ______________ with their advertising.
Spouses High school seniorshigh school counselorsParents
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
