Jansken Co.has an ROE = .12 and a beta of 1.10. It plans to maintain indefinitely its traditional retention ratio of 0.65. This year's earnings were $2.50 per share. This year's dividend was just paid. The consensus estimate of the coming year's market return is 0.10 and T-bills currently offer as 0.05 return. Find the price at which Jansken should sell using the Dividend Discount Model.