January 1, 20xx to December 31, 20xx Category Actual Projecte Differenc d e Salaries, wages, & benefits XXX XXX XXX Training XXX XXX XXX Trade shows XXX XXX XXX Travel & entertainment XXX XXX XXX Dues & subscriptions XXX XXX XXX Print ads XXX XXX XXX Online marketing XXX XXX XXX Direct mail XXX XXX XXX Travel agency commissions XXX XXX XXX Direct mail XXX XXX XXX a. A sample program plan summary b. A sample marketing objectives c. A sample marketing budget overview d. A sample marketing analysis