Question
Jasa Setia Sdn Bhd manufactures a product which has been in production since 2002. The demand for the product is in decline. The summary of
Jasa Setia Sdn Bhd manufactures a product which has been in production since 2002. The demand for the product is in decline. The summary of comprehensive income statement for the year ended 31 December 2021 is as follows: RM RM Sales 850,000 Less cost of sales 400,000 Gross profit 450,000 Variable expenses 165,000 Fixed expenses 300,000 465,000 Net loss (15,000) The management accountant has researched several strategies to restore profitability for the current financial year. (1) Increase the price of the product by 30 percent which will reduce sales volume by 20 percent. In order to improve the appearance of the product, packaging costs for each item will double. The present packaging cost constitute 20 percent of the variable expenses. (2) Launch an advertising campaign at a cost of RM60,000 per annum. This will increase the sales volume by 30 percent. The original selling price does not change. REQUIRED: (a) Calculate the forecast gross and net profits for the current financial year under each of the strategies. (7 Marks) (b) In your opinion, which strategy that the companys workforce will prefer? Justify your answer.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started