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Jasmine is the communications director at a large healthcare company. During a recent campaign to promote anew wellness program, she noticed that the message was
Jasmine is the communications director at a large healthcare company. During a recent campaign to promote anew wellness program, she noticed that the message was interpreted differently across various departments. Some employees saw the program as a benefit, while others perceived it as the company pushing for more worklife balance without real support. Jasmine realizes the need to address these varying perceptions to ensure clear and effective communication of the program's true objectives.
In the context of Jasmine's situation, what does the concept of perception in communication refer to
The process by which individuals interpret and make sense of the messages they receive.
The frequency with which communications are sent to employees within the company.
The method by which messages are broadcast to employees across different media channels.
The style and tone of the messages communicated.
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