Question
J.C. Penney's Fair and Square Pricing Strategy - Case Review Questions Evaluate the overall effectiveness of their Fair and Square pricing strategy. 1. What are
J.C. Penney's "Fair and Square" Pricing Strategy - Case Review Questions
Evaluate the overall effectiveness of their "Fair and Square" pricing strategy.
1. What are the advantages and disadvantages of Hi-Low and EDLP strategies?
2. When should you use one vs. the other? Consider customer demographics and psychographics in your response.
3. Why did the CEO think EDLP would be an effective pricing strategy?
4. Do you agree with the changes the CEO is making to the pricing scheme (set to take effect Aug 1st)?
5. Looking one year out, will J.C. Penney be a stronger or weaker brand if the CEO stays his current course? Why? What would you do differently?
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