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Jeffery has collected data on ABC plc as of December 3 1 , 2 0 1 7 . The firm pays a dividend at the

Jeffery has collected data on ABC plc as of December 31,2017. The firm pays a dividend
at the end of each year. After analysing competitive pressures and financial conditions in
the industry, he predicts that ABC plc will lose market share because of new entrants, but
will stabilize within a few years. The required rate of return for ABC plc is 8%. Beginning
with a per share dividend of 3.15 in 2017, he develops a scenario regarding the growth of
dividends of the firm. The scenario is summarized below and presented in Table 1. The
growth rate falls from 8% in 2017 to 6% in 2018 and 2019, to 5% in 2020 and 2021, and
then to a sustainable rate of 3% for 2022 and beyond.
Under this scenario, Jeffery estimates the value of ABC plc stock to be closest to:
A.69.73
B.71.03
C.72.98
Choose the correct answer and show all calculations

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