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Jelaskan bagaimana pemasar mengaitkan brand image dengan konsep diri konsumen untuk membangun preferensi konsumen pada produk mereka? Berikan satu contoh iklan yang menggunakan pendekatan gaya

  1. Jelaskan bagaimana pemasar mengaitkan brand image dengan konsep diri konsumen untuk membangun preferensi konsumen pada produk mereka?
  2. Berikan satu contoh iklan yang menggunakan pendekatan gaya hidup konsumen
  3. Seberapa efektif menurut Saudara iklan dengan pendekatan gaya hidup dapat menarik konsumen untuk memilih produk yang diiklankan tersebut?

Berikan kutipan dari dan jurnal ilmiah yang kredibel. Tuliskan jurnalnya.

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