Jemez Foods is developing a new line of fruit$-$flavored salsas. It hires a firm to give away samples of salsa to customers and gather feedback on their perceptions of the product. Three different products will be given away in three specific markets: peach salsa in Georgia, cherry salsa in Michigan, and orange salsa in Florida. Which step of the product development process does this scenario best describe?

Multiple Choice

idea screening

idea development

commercialization

business analysis

test marketing