= second most preferred, etc.): (i) Reading magazines. (ii) Watching television. (iii) Going to the cinema. (iv)

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= second most preferred, etc.):

(i) Reading magazines.

(ii) Watching television.

(iii) Going to the cinema.

(iv) Shopping for clothes.

(v) Eating out.

d What is your university/college registration number? _____ e In an average weekday, how much time do you spend doing class assignments?
(i) Less than

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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