Jenny Bakery was found by Auntie Jenny in 2005. At the beginning, it was just Jenny's hobby to make butter cookies for her friends and families. She opened her first cookie shop in Stanley, Hong Kong using her own name as the brand "Jenny Bakery". Because of the love she had for teddy bear collections, Jenny packed her cookies in a cute teddy bear biscuit tin. From then on, Jenny cookie was nicknamed "smart bear cookies". The brand has seen countless metres of queue lines and long waiting times for its melt-in-the-mouth butter cookies. They are hand-packed in its signature tins with teddy bear designs and motifs, which is changed regularly to prevent counterfeit. Jenny Bakery's cookies are made fresh daily in Hong Kong, and many of the processes are hand-made in order to maintain the authentic cookie taste it is known for. Jenny Bakery's highly sought-after butter cookies are available in an assortment of tins such as 2 mix and 4 mix. Other cookie flavours include raisin oat, coffee and shortbread. The cookies can last for 2 months and are made without any preservatives, using GMO-free ingredients. Jenny Bakery cookies make great gift ideas for everyone to enjoy, and even as a souvenir.

https://www.jennybakery.com/

Hypothetically, assume that Jenny Bakery has decided to expand their business to another international market. Using the institution-based and resource-based view, evaluate one developed market Jenny Bakery should consider in expanding its business overseas. That is, which developed market should Jenny Bakery expand into and why? 

Similar to above question, assume that Jenny Bakery has decided to expand their business to another international market. Using the institution-based and resource-based view, evaluate one emerging country Jenny Bakery should consider expanding its business to. That is, which emerging market should Jenny Bakery expand into and why?